Dissecting the Magazine - Harigane Service - High Expectations?

Information on the series

Harigane Service was a volleyball series written and drawn by Ara Tatsuya. It was his first serialised work and it was based on his previously published one-shot named Pinch Server. Harigane Service began in the 26th issue in 2014 in late May, around one year after the Pinch Server was published. It has since received a direct continuation named Harigane Service Ace.

2014 and The Beginning - Burnt Start?

The series by all means started off well and was popular within the readers of the magazine. It was placed high by the editorial department in the table of contents and also received a Lead CP at chapter 12. This highlights the early popularity but also the support from the editorial department which wanted to capitalise on this early popularity. Eventually, it stabilised in the middle of the magazine through out 2014 and some of the steam it seemed it had slowly disappeared.

This continued in 2015 with placements in the beginning of the year being within the middle tier and at moments it even in rather low placements within the bottom tier of the magazine. Things would change as it neared its 50 chapters with two Lead CPs coming in issue 19th and 25th respectively and it placements rose to top tier again. This increase in popularity in the magazine was highlighted in increasing volume sales and the editorial department probably wanted to capitalise on this moment to market the series. Of course, this moment was also tied to the content of the series which was reaching a match and climatic point with the MC finally playing in a match.

The rest of 2015 continued in the same trend with the series becoming a common feature in the top tier of the magazine in regards to the table of contents. It obviously held editorial support and readership support as its sales continued to grow. It eventually made it to the cover of the magazine in issue 34 and this was the clear sign of the series rising status in the magazine. One was not enough and it was again the cover of the magazine in issue 44, only 10 issues after the last one. The series had exploded and rightfully so as content wise it was at a heated match which volume sales wise marked the series best moment so far at least according to oricon and shoseki. From the rather possibly disappointment to a great rising star, 2016 promised a lot for the series future but did it deliver?

2016 - New face of the Magazine? Optimism and Future.

The year started in the same vibe the last one had finished in. It was highly placed and received Lead CPs and Covers including two in a row in issue 14 and 15, the second one was shared with Yowamushi Pedal, the pilalr of the magazine. At the same time, Harigane Service managed to for the first time appear in the top 50 oricon best selling manga of the week. With all of this came character popularity contest which was started in Issue 8 and its results were revelled in issue 14 with a cover and a Lead CP with it having a Lead CP for the following two issues as well.

*17,648 (6)　Harigane Service Vol.9

*16,138 (5)　Harigane Service Vol.10

*19,834 (7)　Harigane Service Vol.11

Source - Oricon

This was by all means the best moment for Harigane Service in the magazine. Its sales were great and on the rise, within the magazine its treatment was by all means of a star series together with the likes of Baki Dou and Yowamushi Pedal. However, editorial support slowly drifted to new promising series like Rokudou no Onnatachi, and this was clearly expressed by a decrease in the Lead CP and CPs Harigane was given in comparison to the start of the year.

2017 - Current - From Star to Supporting Character.

2016 had already ended in a lower note. This at the start did not mean much as new series with potential had begun and needed to be pushed and favoured by the editorial department. However, whilst it still received high placements through the first half of the year, the drain of editorial push was starting to show with lower placements becoming more recurrent and Lead CPs and CPs coming with less frequency.

In reference to volume sales, they had shown stagnation firstly and gradually a slow decline without oricon sales, as it did appear in the top 50 best sold volumes in release week, these are in reference to shoseki numbers. This decline reflected within the magazine as well where its placements dropped to low level by the end of the year. This was no longer simply because editorial push was drained towards Beastars, Rokudou no Onnatachi and other new series but a signal of the loss or stagnation in popularity.

If 2017 ended at the series lowest point so far, in 2008 it reached a new low. It became throughout the year a common feature in the bottom of the magazine. There were occasional CPs and a Lead CP for the commemoration of its 200th chapter but this did not raise its placements. All evidence expressed the loss of the star status it held briefly for a moment from 2015-16. It all started with the rise of of new promising series taking editorial support but also its sales and popularity degraded in the magazine. In the end, this all culminated in the end of the series in Issue 46.

In issue 50, it reappeared in the magazine as Harigane Service Ace. The series is a direct continuation. Since its return things have not shown much difference from before in that it still lingers at the bottom middle tier of the table of contents. It sales seem to be stable at the moment but it obviously has taken a step back from other big series like Beastars, Iruma-kun that have taken the limelight of the magazine at the moment. In essence, Harigane has degraded from a former star of the magazine to a mid tier important supporting character after all it is participating in the 50th anniversary select manifesto and the charity auction. However, in comparison to other series that are relatively new some of which have anime adaptations coming, it definitely has fallen down the pecking order. It has become a bench warmer a bit too early and the new series that have the limelight have the time to shine which Harigane Service had but lasted for only a short period of time. Sadly, Harigane Service was probably meant to be so much more but in the end it did not meet those high expectations but it is still without a doubt a successful series.

One thing that has impressed in the latest years has been the growth of the series since the sequel started. Its circulation has jumped from 1.5 million when the first series ended to around 4.5 million at the moment. This growth could be explained by its popularity in Piccoma and others online manga reading services where it is available to read. In part this explains the series still rather middling position in the table of contents and the lack of editorial push. However, it also show that the series still has life in it and possibly with a push for a media project it could potentially become the hit it was expected to be.