Champion Cross - The future of Champion

Champion Cross is the new digital manga publication website of Akita Shoten that replaces Manga Cross. It is not only a replacement however, it is acts as a comprehensive digital platform that looks more like a version of Piccoma for Akita Shoten series. It demonstrates an ambitious and calculated action by Akita Shoten to expand its digital efforts. 

What is Piccoma?

Piccoma is a digital platform that has found massive success in Japan, especially due to Korean series. The platform acts as digital storefront with many offerings from Japanese series to Korean ones. However, its main success originates from its monetisation system. In the Piccoma system, chapters are published weekly but whilst people can read the first three or so chapter for free, after that there is a limit on chapters that can be read for free. However, the limit can be bypassed by waiting, if you can not wait, then you can simply pay. It is referred to the free if you wait monetisation model. It is a simple monetisation method but one that had proven successful in Korea where Kakao the organisation behind Piccoma made large profits  (Yecies and Shim, 2021).

The main benefits of the free if you wait monetisation model is that lowers the barrier for reading for people that are unsure if they want to pay and it gives the option to wait to continue reading. By giving the chance for people to read for free, readers can free trial a series and if they eventually are hooked and can not wait to read the next development they are likely to pay. It does mean that every user is not equal, because it allows for whaling as some people are likely to spend a lot if they have the disposable income to avoid waiting to read. On the other hand, some without the same amount of money to spend might wait and read the same chapters someone else paid to read for free. 

Champion Cross uses the same free if you wait monetisation model and the fact you can technically read everything for free is one of the main slogan used to promote the platform. To make it easier lets compare it to Manga Cross, in MC every series had its first three chapters available to read for free as well as the latest three or so chapters. The chapters in between the first few and the latest released chapters were not available to read on the website. Hence, a series like The Dangers in My Heart with over 100 chapters published had only six chapters available to read on the platform whilst the chapters in-between that a lot of chapters were inaccessible. Any new users that were interested in reading the series on the website would find that they could not read it there, instead they had to turn to the collected volumes either digitally or physical to continue reading. Moving users from MC to a platform to purchase a volume only serves to reduce the potential of that users making a purchase as they are likely to not bother doing it later. So as a result many potential people that would continue reading if those chapters were available read the free chapters but left it at that. 

In Champion Cross this issue was addressed by turning to a Piccoma inspired system. The first few chapters are free to read with the others being also free if you wait a day, if not you can use a ticket or pay for it. Immediately it addresses the question of middle chapters in Manga Cross that effectively forced people to turn to volumes, now they can stay in Champion Cross and read the whole series 'for free.' It takes away the likely failed incentive for users to buy volumes, and it monetises the series to create a new revenue stream for the digital platform. The potential revenue from the free if you wait system is likely to outweigh the amount from volume sales in the long run anyway, so even if it costs volume sales in the short term it is likely not going to impact the financials of the company substantially. 

What are these tickets that I keep mentioning? They are tickets that allow you to skip the wait, and they are not for sale but they can be earned through missions. Missions are like actions that if you complete, you gain a ticket, and they can include reading a chapter everyday, reading a series and leaving a like. It works as a interesting loop where people engaging with series in the platform are rewarded for continuing to do so. 

Missions

Another interesting feature that work to drive engagement is a daily gacha where a ticket can be gained, and two if you share it on X. It works to add an element of gamifying that platform, and these game like features are not by chance, they have a proven track record in marketing research for driving up engagement(itrián and Catalán, 2021). In engaging with the platform and reading titles, inevitably despite users being able to read for free, research on monetisation systems on users waiting does suggest many will spend to forego waiting (Raman and Leyton-Brown, 2024).

The daily gacha

Of course to engage users, it has to first have users. So what does it do to make join the platform? A newly registered users receives 10 tickets of the get go, and they can gain more tickets through completing tutorial missions that introduce them to the system and rewarded them for liking and sharing series. So, if a new users is hooked on as series they like with the tickets available to them they can read quite a few chapters. However, after they are hooked they are likely to fall into the gacha and mission loop and continue to engage with the platform. So the tutorial and initial user awards work alongside the mission system alongside the tickets to get people engaging with the platform with the ultimate goal of leading users to spending. It seems promising, and I believe it will be successful. 

Image taken from tutorial page that explains how the site works

So lets move on to the lineup since if the series are not good the readers will not bother. 

The main change of Champion Cross from Manga Cross is that it is no longer simply a digital platform for publishing series. It now includes all series currently published by Akita Shoten as well as some older titles. I had in a previous post mentioned the need for more resources and more series to be available in the digital platform and this is the best answer possible. Instead of pushing out a whole bunch of new series in a revamp, Akita Shoten made the best move possible which was to add series from many of its magazines as well as completed titles. So Manga Cross that had one or two series per day, now as Champion Cross has many series releasing new chapters everyday. In addition, there are many completed titles that can be fully read like the Baki prequels, Shuujin Riku, Beastars, Bachi Bachi and many others. It now has a lot to offer and many series for people to check out that makes it alongside all the features does make me confident that this is inevitably going to replace the manga magazines as it starts to bring more profits and the magazines less. 

You might have noticed that I did not say series from all their magazines and that is because series from Young Champion did not come to Champion Cross. It went instead to a platform that is exactly the same as Champion Cross but is called Young Champion Web. It is a peculiar move but is likely driven by the sexual nature of the content of most of the Young Champion series. Some Young Champion series that are more palpable for all ages are in Champion Cross, so I definitely believe that the adult content was the reason behind the split. 

There are other questions over the platform that I hope to explore in other posts. If you have any suggestions of things to talk about place them down in the comments down below

Reference - 

Bitrián, P., Buil, I. and Catalán, S., 2021. Enhancing user engagement: The role of gamification in mobile apps. Journal of Business Research, 132, pp.170-185.

Lundy, T., Raman, N., Fu, H. and Leyton-Brown, K., 2024, "Pay to (Not) Play: Monetizing Impatience in Mobile Games." Proceedings of the AAAI Conference on Artificial Intelligence 38(9), pp.9856-9864.

Yecies, B. and Shim, A.G., 2021. South Korea's webtooniverse and the digital comic revolution. Lanham: Rowman & Littlefield.