Friday, 19 June 2020

State of the magazine

Champion has been hit a stride recently with popular and series with good sales emerging and establishing themselves in recent years. I want to sketch in this post how I imagine the current situation of the magazine regarding the new hits and its position for the future.

First of I would like to base this analysis through series, so it will be separated in segments.

The Vampire Dies in No Time

Vampire Dies in No Time had an anime announcement not long ago, it also has been a established series in the magazine for close to 5th years already. It has always received support and cooperated with other popular series in the magazine namely Jitsu wa Watashi wa and more recently Mairimashita! Iruma-kun. In terms of its place and how it plays in for the magazine current situation it is a series with promise and the anime could give the magazine another hit if it fulfils its promising status.

Mairimashita Iruma-kun

There is not much to say about Iruma, after its initial years it great to be an astounding success with the help of a stellar anime adaptation. It has become the best selling series in the magazine and its spin off is also one of the best selling series in the magazine. It really is a big hit and one of the pillars of the magazine at the moment and for the future as it looks like it could last a long while, in a sense its success serves to overshadow and pivot the magazine to the future as it looks past its older hits like Baki and Super Radical Family.

Koe ga Dasenai Shoujo wa [Kanojo ga Yasashisugiru] to Omotteiru

A new series but one that represents a different way to look for series. Koe is a series that found its popularity first online as it was shared online via twitter by its author. I highlight this because in essence this series is a safer bet to serialise as its has a degree of popularity but it also might bring people not familiar with champion to the magazine. I do think this something that will continue happening and probably expand if Koe finds success. In fact, however, Koe is not unique in this aspect Meika and Sachio had a similar route and occasionally artists are scouted via twitter by editors nowadays and it will only expand in the future. Hence, whilst this series is in itself not important at moment it signals a new sort of serialisation in Champion and magazines in general. However, at the same time it also highlights a potential gloomy aspect which I will highlight further on.

Yowamushi Pedal

Yowamushi Pedal is a very successful series and it still holds a great deal of importance to the magazine. It has however declined in sales and that was to be expected from its peak a few years ago now especially as there is no news of a new anime. It has a live action film set for this year and whilst it might renovate interest in the series and increase sales again, I can not say I am confident. Regardless of that Pedal is not going anywhere any time soon, its position in the magazine is still firmly of a central pillar even after over 10 years and I do not see this changing in the near future.

Worst Gaiden Guriko

A spin off of a popular series, for the future this series shows together with Makai a future that I am not particularly excited for, a magazine with spin off of popular series. I prefer this series to be in side magazines as well but their sales and popularity have propped up the magazine and its probably going to continue being a trend.

Appare! Urayasu Tekkin Kazoku

A big hit series, but one that has lost a that status in the magazine in recent years. The recent drama brought a new highlight but I expect the series to continue to be a mid level series in the magazine which will end when Hamaoka decides its time.

BEASTARS

Like Iruma-kun, one of the newest biggest hits in the magazine, however, unlike Iruma its close to its ending so its place in the future of the magazine depends heavily on the following work of Itagaki Paru and whether it will be in Champion or not. However, at the moment it is one of the biggest hits of the magazine and a sustaining pillar of the magazine but probably not for much longer.

Atsumare! Fushigi Kenkyuubu

Masahiro Anbe's latest hit that started in the same new series round. It is a successful series but one which has potential if given an anime, but at the moment its firmly a secure series in the middle of the magazine. It can continue for much longer, so it probably still has a long way to go for any ending.

Harigane Service Ace

The sequel to the popular series Harigane Service, at this point the series sales have declined significantly from its past glory but it will continue to run in the magazine for the coming future or at least one to two years. I however, only see it as a middle pack series which is past its best especially if it is not given any anime adaptation or similar.

SHY

A new series that might eventually become a standout series but at the moment its struggling to establish a clear position in the magazine, part of this originates from its lack of substantial growth in sales according to shoseki. Its future is up in the air and I am not personally confident in saying this will be a new standout hit but a middle pack series.


Rokudou no Onnatachi

Rokudou is by all means a middle tier success in the magazine and it is undoubtably quite far into its story, so it should head towards end in the near future. So in short it a sales that sustain the magazine in the middle tier but one which will probably never become big enough to be a pillar of the magazine.


Overall -

The magazine features all these series with varying degrees of importance and potential for the future. However, Champion is probably in a rather decent spot at the moment, the recent hits of beastars, and iruma-kun have given the magazine new big hits that it had not had in a while. However, it also has shifted to relying on series from the internet and spin offs for what i assume is safer bets for success and whilst former is not technically and issue i do find an issue with the latter.

Champion currently has two novel spins offs and two manga spin off, whilst the novel are harmless because they occupy only a couple of pages the series take a slot that could be given to a original work, potentially a successful one. It is a fall back measure for safety and I can understand in this difficult period for magazines that they seek safety instead of taking more risks. its normal and common in fact other shounen magazines tend to serialise things that they have found success with before. However, obviously this is only a problem because of the limited size of the magazine and you might know what I am trying to hint at here. I believe digital platforms for manga will only grow bigger, not only because they have no clear demographic so they can appeal to wider audiences and are in fact more convenient.

Akita Shoten has dipped in to the water with Manga Cross but it does not reach the level of other platform like Jump+ and the likes. It has various series of various genres that target differences audiences and it also has a re-serialisation of Ika Musume, Crows and AI no Idenshi for people that register in the platform.  I do think they should expand and republish their older series this way. They also occasionally have series from WSC feature at least some chapters for a limited period of time and I think they should do this from the onset as the series begins it serialises up to 1 or two volumes of chapter so it could give these titles more chance of exposure from the onset. 

This in fact makes me wonder to the digitally dominated comics market in Japan asian neighbours which instead of offering free to read with limitations to coerce people into buying the physical volumes, in these places there is less of an emphasis on this. In fact, they instead focus on monetising chapters after a certain threshold with usually cost small amounts of money but with the amount of readers it is worth it. I do know these webtoons can and are occasionally released physically but it is often a second thought and not all series receive this. Of course, the predominance of digital allows publishers and authors to cut out the manufactures and vendors and keep a large part of the profit for themselves. In addition, it also makes second hand sales impossible which is an annoyance for the publishers in Japan.

I do not think the Japanese market will transition to something resembling its neighbour but I do believe digital platforms will become bigger and not smaller, so Manga Cross has probably a more promising future than the WSC itself. However, I do feel like the magazine is in a good spot at the moment but I am not optimistic about the future and I see a shift towards a digital platform as the future for smaller publishers. 



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